About

About The 180 Journey™

Selling services in today's economy has never been simpler - or more difficult. Technological advances have made it easy and inexpensive for individual entrepreneurs and freelancers to create websites, print business cards, and provide services remotely. At the same time, the sheer number of people creating these types of businesses has led to a competitive landscape unlike any other in human history.

Your prospective clients have a lot of options. You are competing with individuals and organizations all over the world, many of whom can afford to offer far lower prices than those you seek to charge. It can be difficult to convince potential clients that your services are worth the additional expense - even when they are.

How can you differentiate yourself in this type of environment? How can you develop and market services that attract your ideal clients, and what is the best way to guide your clients through the buyer decision process? These are the questions the 180 Journey was designed to answer.

About Rudy Nelson

Since 1999, Rudy has advised companies across a number of different industries (including high-tech, venture capital, logistics, telecommunications, e-commerce, transportation, and professional services), while maintaining a strong focus on innovation, customer-centricity, and technology. His experiences as an entrepreneur, business advisor, and change agent led him to develop The 180 Journey™, a tool he has used to help client-focused businesses successfully design, market, and deliver high-end service offerings.

As the President and Founder of Enabling Potential, Inc., Rudy has more than a decade of high-stakes experience transforming businesses from the outside-in. Whether creating an online marketing plan for Microsoft Canada, conceptualizing a "first of its kind" product offering for SITA, or working with Sprint Canada to develop a commercialization strategy for existing technology, Rudy's commitment to excellence drives him to challenge conventional wisdom and create innovative solutions to complex problems.

With this website, Rudy hopes to bring the power of the 180 Journey to individual entrepreneurs and small business owners - helping them to overcome the challenges associated with selling intangible service offerings and to harness the opportunities presented by today's exponential economy.

About Traci Feit Love

Creating, marketing, and delivering high-end services has been Traci's passion since graduating from college in 1999. Beginning with her position as as a marketing manager with Kaplan Test Prep (a division of Kaplan, Inc., a global educational services provider), Traci's ability to inspire confidence and build trust with prospects and clients has led to significant revenue growth for the organizations with which she has been involved.

A 2004 Harvard Law School graduate, Traci has advised organizations ranging from Fortune 500 companies to sole proprietorships. In 2007, she left the practice of law to become the President of HL Central, Inc., which provides promotional and marketing services to many of the world's largest law firms. In less than two years she led that organization to triple-digit revenue growth.

In April 2009, Traci formed her own communications consulting company (Love Communications, LLC), which she grew to a six-figure business in a single year. She now offers coaching and consulting services to other small business owners looking to successfully design, market, and deliver high-end services using The 180 Journey™.

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