Our Mission

You started your business because you had a dream.

You didn't want to sit in an office or a cubicle like everyone else. You wanted to work from home, make your own schedule, and be able to go to your kid's annual check-up without asking permission from your boss.

You're passionate about something.

Maybe it's the service you're providing (like writing, or web designing, or consulting, or life coaching), maybe it's the independence that comes with self-employment, or maybe it's just a desire to provide a valuable service to others while making a living for yourself.

Whatever it is that you're passionate about, the fact that you were willing to go for it (when the average person is content to take their biweekly paycheck and accumulate vacation days) means that you're special.

You're not like everyone else.

We've spoken with a lot of you recently. You started out strong, determined to stand out from the crowd, attract top-notch clients, and become hugely successful. And then, at some point, reality hit you in the face. Hard.

You discover that there's a lot of competition out there. You realize how difficult it can be to get prospective clients to pay what you know you're worth. And you begin to make compromises.

You reduce (or consider reducing) your rates, look for advice online, take that advice, and begin to look like everyone else. You buy e-books and read blogs and spend increasing amounts of times doing things that aren't actually getting you more clients.

You begin to get overwhelmed.

You wonder if this whole "starting a business" thing was a big mistake. You worry about whether you'll be able to pay the bills next month.

And you wish that someone would just show up and tell you what to do to make your business successful.

That is our mission.

Our goal is to give you the knowledge and tools you need to generate a steady stream of high-paying clients for your business, using an approach we call the 180 Journey. Developed by Rudy Nelson, founder and President of Enabling Potential, Inc., the 180 Journey is a series of personalized experiences designed to turn your qualified prospects into long-term clients - one small commitment at a time.

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